WHY
THE 5 PROBLEMS OF INNOVATION
Innovation has a problem. Or more precisely, five problems. Because when you hear the term, you quickly think of one of the following:
Too risky
Too complex
Too abstract
Too expensive
Too disruptive
In order to successfully drive innovation projects forward, these often justified prejudices must first be overcome and the necessary trust in a goal-oriented innovation process must be restored.
And this is exactly where we come in.
